BIZ card pic 1After conducting research in a focus group, asking people “what does transparent and transparency mean to you?”, we heard the same answers being repeated over and over again.

They top 5 answers were overwhelmingly: “open”, “honest”, “not hiding anything”, “I can see through it”, “I can see for myself”.

Taking these findings and applying them to the mortgage industry, we came to conclusion that aside from being open and honest, the most important part of being a transparent business in the mortgage industry is the ability to let people “see for themselves”. Or looking at it from the different angle, removing the salesmanship that has plagued this industry for so long and place the emphasis on providing the client with un-biased, objective, facts and information, so that they can come to their own conclusions.

 

Beau Hodson

Beau Hodson

About the Author Since 2003, Beau has been a mortgage professional and is a leading mortgage broker and lender in San Diego. As Founder and Senior Mortgage Advisor at Transparent Mortgage, he is truly committed to serving the needs of his clients and raising industry standards for integrity and transparency.